HDTV viewing reaches a new summit of visual performance with the LG 55H90 55-inch class flat-screen TV. LG LED technology utilizes LED lamps that individually control the level of brightness--for amazing clarity and color detail, even during fast-action sports and movie scenes, as well as for reduced power consumption. LG technology allows detailed control of over 240 levels of brightness, delivering 40 times greater contrast than a typical LCD HDTV. Whether you're watching your favorite sport or action flick, or playing a hot new video game, now your TV will keep up with your fast-paced entertainment. LG's TruMotion 240Hz technology provides crystal clear motion detail even in the fastest moving sports and movie scenes. The secret lies in LG's unique technology, which processes fast-moving images at lightning speed. LG's full array backlighting employs local dimming technology for detailed control of the LED backlights based on the picture on the screen. This local dimming capability divides the LEDs into independent areas which are automatically dimmed or brightened corresponding to the brightness of individual sections of the image, which is not possible with edge" type LED sets. The result is an incredible dynamic contrast ratio measured in millions, amazing clarity, more natural color representation and color detail, faster response time for smoother, more natural picture motion as well as a more energy efficient set. LED backlighting pushes picture quality to the best levels yet. Picture Wizard enables easy self-calibration by providing on-screen reference points for key picture quality elements like black and white levels, color, tint, vertical and horizontal sharpness and backlight levels. It's like having a basic calibration disc built into your TV. LG TVs utilize a unique speaker system that delivers a clean, polished look and enhanced audio with a wider sound field.
LED Technology uses a full array of LED backlights which control the level of brightness for amazing clarity and color detail
240Hz TruMotion Technology virtually eliminates motion blur for fast motion clarity
Intelligent Sensor automatically optimizes the picture to the lighting conditions of the room for an enjoyable viewing experience
Full HD 1080p resolution fro enhanced picture quality
Mega contrast ratio of 2 million to 1 provides sharper image quality
